News & Insight
June 2009

Executive Coaching Objectives: Snap Poll Results

Last month, WJM Associates, a leading Executive and Organizational Development company, surveyed over 200 experienced Executive Coaches and asked: "As you reflect upon the executives you've coached over the past 2 years, what were the most common primary developmental objectives?"

Seventy replied. The chart below shows the top 5 coaching objectives selected by the coaches, and compares them to the results of a similar survey conducted by WJM 10 years ago.

The change in answers seems to reflect a trend of executive coaching being used by organizations to address specific business issues, rather than for general "self-improvement".

most common primary developmental objectives

WJM Faculty member John Baldoni posted an excellent piece expanding upon the results of this WJM Snap Poll on Harvard Business Publishing's Voices blog page. Click here to read.

Thank you to all the Coaching professionals who participated in this poll, the latest in our ongoing series of WJM Snap Polls!

Keep on the lookout for our next WJM Snap Poll: Which is the best Assessment instrument?.

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