WJM Associates, Inc.

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Advisor Profiles

Photo Licia Hahn
Senior Advisor

"In the middle of difficulty lies opportunity."
- Albert Einstein

Licia Hahn is an experienced management consultant specializing in strategic marketing, communications and executive advisory for corporations, CEOs, senior executives, politicians and celebrities. Her focus is on upgrading the performance of high profile people, their companies and their brands. Licia's executive advisory services range from change management, enhancing organizational effectiveness and team building to on-boarding, diversity training and crisis management. Her executive communications training method, The Art of the Message© has helped transform hundreds of high profile clients into persuasive communicators by identifying the strongest message and joining it with the best presentation practices in the business.

"Having been in the executive trenches for twenty five years, I value the rewards and intellectual stimulation of advising and collaborating with corporate leaders in a broad range of industries. It has been particularly gratifying to help women executives who face unique challenges and scrutiny to successfully develop and on-board into senior leaders and CEOs.

I believe that most of us are multi-dimensional in talents and interests. All too often we engage only a portion of our rich capacity. Utilizing one's full bandwidth helps executives develop a more enlightened approach to problem solving and inspired leadership.
- Licia Hahn

As CBS' highest ranking woman in local news management, Licia led the TV Station group - the network's key source of cash flow - through a profound cultural and business transformation, bringing the disciplines of branding, strategic focus, team alignment and performance accountability to the business, leading to significant increases in revenues and market share. Prior to CBS, she was a magazine marketing executive and in agency account management overseeing the Citibank business.

She has advised high profile individuals from Senator John Kerry and New York Attorney General Candidate Mark Green to News Anchor Rosanna Scotto and Hall of Famer Archie Manning. Her expertise in C-level executive advisory was featured on CNN and in The Financial Times. Licia sits on several boards, chairs a strategic marketing committee and serves on governance and search committees.

Professional Experience:

  • EVP Marketing, Working Woman Network
  • VP, Marketing & News, CBS Television Stations
  • CMO, House Beautiful, European Travel & Life, CPO, The New Yorker
  • Senior Account Manager, Lowe & Partners
  • Corporate Sales, IBM

Education:

  • Executive MBA Program, Finance, Columbia Business School
  • Center for Creative Leadership, Leadership Development Program
  • BA, French Literature, Bryn Mawr College
  • Visiting Professor, Branding, NYU Stern School of Business
  • Lecturer, Communications Mastery, Pace Law School
  Stephen R. Braswell   David S. Fowler
  Licia Hahn   Edward McDougal
  Diane McGarry   William Morin